![]() 'The most important thing is to come off the court knowing you've given everything you've got.'īefore the pandemic, the pair posed alongside fellow British youngster Jack Draper – who took a set off champion Novak Djokovic at Wimbledon this year – in a commitment by Amazon to support potential future stars with funding and the mentorship of Murray himself. 'These are the situations you want to get yourself in, but there's no question Emma is going to feel nervous, and she'll feel pressure. 'You can't always dictate how you're going to perform in these matches, but the one thing you can control is your effort levels and your mentality,' he said on Amazon Prime, this week. Her focus and self-drive at precarious moments have stood out for Murray watching on from his home in Surrey. Today I wasn't thinking about anyone else except for myself.'Īndy Murray is one of a host of top players who admire Raducanu for her talent and mindset. 'You can't get ahead of yourself and just stay present. He has been helping me to treat one point at a time. She added: 'Tim is honestly such a big inspiration. Henman has worked closely with Raducanu in recent weeks I was so excited.'īefore she sealed match point, the youngster looked over to Amazon Prime's touchline reporter, former British No 1 Tim Henman. Playing under the lights on Arthur Ashe Stadium is one of the most iconic things in tennis. 'Since I've been here I've had great support. She added: 'Honestly the time here in New York has gone so fast, I've been taking care of each day and before you know it three weeks later I'm in the final, I can't actually believe it.' ![]() 'I'm a qualifier so there's no pressure on me!' 'Is there any expectation?' Raducanu asked jokingly. Staggeringly, she has yet to drop a set.Īnd she is unfazed by her imminent appearance in the final. Raducanu began Wimbledon ranked No 338 has earned a minimum £900,000 ($1.25m) from the nine matches won here, and now comes the chance to bank a place in sporting history. It secured the rights to the US Open for five years from 2018 and then added exclusive coverage of 37 ATP Tour events the following year in another five-year deal.īut as well as streaming the matches, Amazon Prime has also supported young players, including Raducanu, The young player’s sensational performances at the US Open have been underpinned by an incredible focus and ability to fight back after setbacks.Īmazon Prime has also invested heavily is screening tennis. In 2019, Alex Green, MD of Sports, Prime Video Europe, praised Raducanu for her ‘great mind-set’, which is an assessment that has stood the test of time. The initiative also included a mentor programme with former US Open champion Andy Murray and made a second £60,000 grant to another British hope, Jack Draper, who is now 19.Īmazon Prime’s interest in the US Open Final is more than just a business transaction, with staff desperate to see the starlet succeed having played a part in her pathway to the top. The broadcaster funded Britain’s brightest tennis hope, contributing £60,000 towards her development through the Prime Video Future Talent Award in 2019. Amazon Prime has been a big supporter of tennis, including the teen sensation Emma Raducanu.
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